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Bid Adapters, GPID ,and PBAdSlot #10187
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This was referenced Nov 29, 2023
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PMC: in agreement that we need to move away from pbAdslot. We'll start with outreach to these bidders to make the change. |
Re-check the list to verify who needs to be contacted. |
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Type of issue
using incorrect data
Description
A number of bid adapters are setting the 'GPID' with the value of 'pbAdSlot'. This isn't correct. The background material on this highlights that pbAdSlot pre-dated the TradeDesk's efforts to standardize the GPID.
It's true that the values may be the same, but publishers currently have to set both because the following bid adapters use them interchangeably.
Prebid would like to see all of these bid adapters change their logic so that GPID is set first from GPID, then from pbadslot as a backup. The plan is to eventually drop pbAdSlot entirely.
i.e. instead of
The adapters should do something like
Bidders
Separately -
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