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Delete USP module #10347
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I don't think deleting the module makes sense even if the API was deprecated in full (deprecation means "you shouldn't", not "you musn't"). However, this:
is a more compelling reason to keep it. |
A very interesting, non-breaking change has come up as a proposal: remove the usp object from the bid request but keep the module around |
Another action: we could remove the module as recommended download on the download page |
At this time IAB has not produced a convincing argument to stop using USP API as a signal to vendors nor have we received signals from our vendors to stop using USP API. At this time I would advise not removing the USP API module from Prebid. I advise this in order to retain Prebid's state of matching the actual state of the environment--including at anticipated time of version release--and based on the current state of vendor documentation, most notably Google. |
Noting this can kicked down the road again to January, some people asking for March |
Removing prebid 9 tag |
Speaking with IABTL and reading their press release, they are recommending full deprecation of the API usage. Prebid should simply stop reading from it.
https://iabtechlab.com/blog/us-privacy-signal-deprecation-deadline-extended-to-september-30-2023/
This is irrespective of the CA Sup Court extension to expend CPRA enforcement to March 2024
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