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Currently, bid expiration (or TTL) is used only to determine which bids are eligible to be potential winners. In some situations it's possible for a bid to be "fresh" at the time it's sent out to the ad server, but expired at the time that it's rendered and becomes a winner. In this case the SSP/DSP would see an impression on an expired bid.
We should check whether bids are expired at the time they are rendered. If they are, we could emit an event and/or prevent them from being rendered.
The text was updated successfully, but these errors were encountered:
dgirardi
changed the title
Feature request: check whether bids are rendered after expiration
Feature request: check and/or prevent bids from being rendered after expiration
Apr 8, 2024
Description
Currently, bid expiration (or TTL) is used only to determine which bids are eligible to be potential winners. In some situations it's possible for a bid to be "fresh" at the time it's sent out to the ad server, but expired at the time that it's rendered and becomes a winner. In this case the SSP/DSP would see an impression on an expired bid.
We should check whether bids are expired at the time they are rendered. If they are, we could emit an event and/or prevent them from being rendered.
Related: #11268
The text was updated successfully, but these errors were encountered: