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Feature request: check and/or prevent bids from being rendered after expiration #11270

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dgirardi opened this issue Mar 28, 2024 · 1 comment
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@dgirardi
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dgirardi commented Mar 28, 2024

Description

Currently, bid expiration (or TTL) is used only to determine which bids are eligible to be potential winners. In some situations it's possible for a bid to be "fresh" at the time it's sent out to the ad server, but expired at the time that it's rendered and becomes a winner. In this case the SSP/DSP would see an impression on an expired bid.

We should check whether bids are expired at the time they are rendered. If they are, we could emit an event and/or prevent them from being rendered.

Related: #11268

@dgirardi dgirardi changed the title Feature request: check whether bids are rendered after expiration Feature request: check and/or prevent bids from being rendered after expiration Apr 8, 2024
@patmmccann
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Let's start with the event, disaster recovery could be for a variety of similar events and covered in different work

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