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LiveIntent Identity Module: Introduce First Party ID #11437

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@3link 3link commented May 3, 2024

Type of change

  • Bugfix
  • Feature
  • New bidder adapter
  • Code style update (formatting, local variables)
  • Refactoring (no functional changes, no api changes)
  • Build related changes
  • CI related changes
  • Does this change affect user-facing APIs or examples documented on http://prebid.org?
  • Other

Description of change

LiveIntent user ID module will be able to expose first party identifiers as fpid. In the current stage, fpid is read from either cookie jar or local storage depending in the configuration. In a future release, it can be populated from the LI user id module cookie.

Configuration to enable fpid:

"params": {
    "fpid": {
      "strategy": "cookie", // or 'html5'
      "name": "foobar"
    },
    "requestedAttributesOverrides": {'fpid': true}
}

Other information

@3link 3link force-pushed the fpid branch 2 times, most recently from 0e8affa to 5224b3e Compare May 3, 2024 11:30
@3link 3link force-pushed the fpid branch 2 times, most recently from dec60e7 to bf5debf Compare May 3, 2024 14:40
@mschuwalow mschuwalow force-pushed the fpid branch 2 times, most recently from 4e318e1 to ee14798 Compare May 7, 2024 01:04
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4 participants