Earn higher eCPMs with app-ads.txt adoption

App-ads.txt

The app-ads.txt project is an initiative spearheaded by the Interactive Advertising Bureau (IAB) to combat fraudulent activities in mobile advertising. Its primary objective is to provide a mechanism that can be used to mitigate the risks associated with such activities. In this regard, app developers are able to leverage the project by creating and publishing an app-ads.txt file, which serves as a reliable means of verifying the authenticity of app distributors to advertisers. By doing so, advertisers can quickly ascertain the legitimacy of the ad networks used by developers, which helps to minimize the incidence of ad fraud in mobile advertising.

Benefits from App-ads.txt

It is highly recommended that developers integrate Pangle into their app-ads.txt protocol.

Large-scale advertising budgets tend to favor verified and authorized advertising sources. The inclusion of app-ads.txt within a developer's platform signals to Pangle and DSPs that their inventory is secure. Failure to incorporate app-ads.txt may result in developers being excluded from brand advertisers' pool of targeted media, ultimately impacting their revenue.

How to add Pangle to your app-ads.txt file:

Create an app-ads.txt file using the spec provided by IAB Tech Lab.

If an app-ads.txt file has already been created and listed on Google Play or the App Store, it is not necessary to take this step and the same app-ads.txt file can be used.

If you have not yet created an app-ads.txt file, you can create a new .txt file and enter the content above. Then, create a new directory under the company domain name linked to your App Store or Google Play

Next, upload the .txt file to this newly created directory. The format for the directory where the .txt file is stored is as follows: developer.com/app-ads.txt

Copy and paste the following code into your app-ads.txt file

pangleglobal.com, Account ID, DIRECT

pubmatic.com, 161490, RESELLER, 5d62403b186f2ace

Description:

Account ID： It is your Pangle account iD which can be found in the bottom-left corner of the platform’s main page, under your account name

pubmatic.com：It is one of Pangle's DSPs. Adding this code into your app-ads.txt could ensure receiving brand budgets from Pubmatic
Code common error cases： take Pangle account ID = 1234 as an example

Cases	Status	Details	Correct
pangleglobal.com, 1234, DIRECT	True
pangleglobal.com, 3456, DIRECT	False	Content ID must be exactly the same as your account ID	Change content ID to 1234（as your account ID）
pangleglobal.com,Account ID, DIRECT	False	Content ID must be exactly the same as your account ID	Change content ID to 1234（as your account ID）
pangleglobal.com, 1234, Direct	False	Content DIRECT must be in all caps and spelled correctly	Change status suffix to all caps (ex. DIRECT)
pangleglobal.com, 1234, DERECT	False
pangleglobal.com, 1234, direct	False
pangleglobal.com, 1234, DIRECT.	False
pangleglobal.com, DIRECT	False	Content must have an account ID	Add your account ID to the content
pangleglobal.com, 1234, DIRECT pangleglobal.com, 3456, DIRECT	True	Only if you have several Pangle accounts linked to the same website
pangleglobal.com, 1234, DIRECT pangleglobal.com, 1234, RESELLER	False	The same account ID cannot be used with the different status suffix	Delete invalid content, One account ID can only have one status

Publish your app-ads.txt on the root of your developer website

Publish/update the file on the root of your domain website